Brand Activation and Delivery (B.A.D)

Why foreign companies choose B.A.D for Japan.

We're the English-speaking partner that makes Japan work — one in-house team, honest advice, and results your HQ can see.

Five pillars
01 One partner for everything in Japan Strategy, marketing, localization, creative, and events — handled in-house by one team. No juggling vendors across time zones.
02 Media-neutral, results-driven We don't sell channels. We look at your whole funnel and recommend what actually moves the numbers in Japan.
03 Agency-level capability, not agency-level cost Everything a large integrated agency offers — without the overhead, the layers, or the price tag.
04 Frictionless to start English contracts, credit-card payment, and no PO required to begin. Need a PO or vendor registration? We handle the process in English.
05 Japan expertise — in English, in your time zone Deep knowledge of how Japan actually buys — down to Japan-only channels global teams never find, like business-card-data DSPs — delivered in English, in-region, with reporting your HQ can trust.
Explore
How We Work Media-neutral, in-house, and proactive — how we actually operate. → About & Founder Who we are, and the founder who’s been on your side of the table. → Case Studies Anonymized results for foreign companies in Japan. →

See if we're the right partner for Japan.

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