Brand Activation and Delivery (B.A.D)

Find your starting point in Japan.

We help foreign companies market and grow in Japan — organized by where you're based and what you sell. Pick the path that fits, and we'll show you what "good" looks like for your situation.

Two things shape what entering Japan actually costs you: where your team sits, and what you sell. Where you sit decides the time difference, the language your reporting has to be in, and how much your head office needs explained. What you sell decides the regulations, the buying process, and who has to sign off. The pages below start from whichever of those is your bigger constraint.

By where you're based

Australia & New Zealand In your time zone, with founder ties down under. Singapore & APAC The Japan execution layer for regional marketing teams. United States & Canada A team on the ground in Japan, so you don't run it overnight. UK & Europe On-brand Japan execution, in English.

By what you sell

B2B SaaS & IT Plug your global stack into the Japanese market. Manufacturing & Industrial Reach Japanese engineers, procurement, and distributors. Fintech & Regtech Credibility-first growth in Japan's financial sector. Life Sciences & MedTech Precise, compliant reach into Japanese healthcare.

These are where we're deepest — but we support B2B companies across virtually every sector. Don't see yours? Let's talk.

Partners & institutions

Some of the organisations we work with aren’t entering Japan themselves — they’re helping others do it.

Trade Promotion Agencies The Japan execution arm for your member companies.

Which page should you start with?

Our industry isn’t listed. Does that mean you can’t help?

No. Those four are where we’re deepest, but we support B2B companies across virtually every sector. What differs is the buying process and the regulations, and we’ll research those with you.

We already have a Japan office. Is this still relevant?

Yes. Much of our work is with companies already here that want Japan to perform better. A local team changes what we do day to day, not whether we can help.

Do we have to commit to a full programme?

No. Most of our relationships start with one project and grow from there. The stages are on our How We Help page.

What does the first conversation involve?

You tell us what you’re trying to do in Japan. We tell you honestly whether we’re the right partner and what it would take. No charge, no obligation.

Once you know where you fit, see what we actually run: How We Help →

Get a free Japan-readiness audit Book a free consultation or send us a message →