Brand Activation and Delivery (B.A.D)

Start with a single project. Grow into your entire Japan go-to-market.

We help APAC and global teams launch and grow in Japan — with English-speaking strategy, local execution, and reporting your HQ can trust.

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Multinational business team collaborating over a laptop in a Tokyo office

Japan market entry and marketing for foreign companies — in English.

We're built for the people who own Japan but don't live there — the APAC or global marketer running it from Singapore, Sydney, or head office, and companies entering the market directly. We join up the four things that usually fall between vendors: a clear case for HQ, the channels Japan actually runs on, in-house execution, and English reporting your headquarters can trust. One English-speaking partner, from first strategy to ongoing demand generation.

Some of the companies we work with

Most are Japanese enterprises, and they hold their vendors to a high standard. Clearing that bar is what lets us run your Japan marketing the way your headquarters expects.

Kansai Electric Power
Tokyu Livable
Daiwa House Financial
Lancers
LAPP
Vitabrid Japan

Many of our clients are foreign companies who prefer to stay unnamed. See what we delivered for them →

One partner for everything in Japan

Strategy, marketing, localization, creative, and events — handled in-house by one team. No juggling vendors across time zones.

Media-neutral, results-driven

We don't sell channels. We look at your whole funnel and recommend what actually moves the numbers in Japan — Google, SEO, content, paid media, or all of them. That includes Japan-only channels most agencies can't access, like business-card-data DSPs.

Agency-level capability, not agency-level cost

Everything a large integrated agency offers — without the overhead, the layers, or the price tag.

Start small. Scale when you're ready.

You don't need a big budget or a signed master agreement to begin. Start with one project — a localization, a landing page, a translation, a print or branded-merchandise job, or a small event — then expand into full market entry as trust builds. Most of our long-term clients started exactly this way.

01
Free audit
No-cost Japan-readiness review
02
Single project
One low-risk job to start
03
Launch sprint
First campaign, live & measured
04
Growth engine
Ongoing demand gen & reporting
05
End-to-end go-to-market
We run your whole Japan GTM

Easy to start — even for global procurement.

  • Contracts and communication in English
  • Pay by credit card — no PO required to begin
  • Need a PO or vendor registration? We'll handle the process in English.

Who we work with

Industries we know best

These are where we're deepest — but we support B2B companies across virtually every sector. Don't see yours? Let's talk.

Find your starting point →

What we do — end to end

From your first market-entry strategy to ongoing execution and reporting — and everything in between. If it's part of marketing in Japan, we can handle it.

Market Entry Strategy Localization & Transcreation Japanese SEO & GEO Paid Media (Google, Microsoft/Bing, and more) Web & Creative Production Demand Generation & HQ Reporting Events & Trade Shows … and more.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One
in-house team across strategy, marketing, creative, and events
For a global B2B information provider, we generated 200 qualified leads in two months.

Founded by a marketer who spent years inside Reuters and Dell — so we understand the challenges global teams face when growing in Japan.

Akira Saotome, Founder

Insights for marketing in Japan

Read our guides →

Not sure where to start?

Get a free Japan-readiness audit. We'll review your current site, search visibility, or campaigns — and show you where the opportunities are.

Get a free audit Book a free consultation

or send us a message →