Case Studies — Foreign Companies in Japan

Lead generation

Situation: Their global webinar playbook worked in other markets, but Japanese registrations had stalled. The target was 100 qualified leads from Japanese hospital and enterprise decision-makers.
What we did: We ran the webinar as a Japan program rather than a translated one — Japanese landing page and registration flow, Japanese-language promotion across paid search and email, and follow-up written for how Japanese buyers actually respond. Everything was reported back to the client’s team in English.
Result: 151 qualified leads at roughly ¥8,000 cost-per-lead — 51% over target.

Services: Paid Media · Localization · Webinar Operations · Demand Generation

Demand generation

Situation: They wanted a Japanese pipeline in a market where their brand had little recognition, and they had two months to build it.
What we did: We led with a Japanese-language whitepaper rather than a product pitch, distributed through content syndication and the industry media where Japanese HR and compliance decision-makers already read. Nurturing followed in Japanese, reported in English.
Result: 200 qualified leads in two months, at roughly ¥11,500 cost-per-lead.

Services: Demand Generation · Content · Media Planning · HQ Reporting

Online sales growth

Situation: They were already selling in Japan but not online. Their catalogue, their site and their buying process had all been designed for their home market.
What we did: We treated this as market entry rather than a website project. Over three years we rebuilt the Japanese site and product content around how Japanese engineers and procurement teams actually search and evaluate, then layered search and content on top as the catalogue grew. The work compounded — each year’s content made the next year’s easier.
Result: Online sales grew roughly 2.5× over three years.

Services: Market Entry Strategy · Web & Creative · Localization · SEO

Search & conversion

Situation: Selling into Southeast Asia, they needed their English site to bring in overseas enquiries rather than simply exist.
What we did: We rebuilt the English site’s main pages for search — keywords, metadata and structure — then reworked the Japanese site’s conversion paths through transcreation rather than translation.
Result: Sessions grew about 50% year over year, with organic traffic up nearly the same. English-language enquiries went from 4 in the previous half to 19. On the Japanese site, transcreation lifted conversions by roughly 20%.

Services: Japanese SEO & GEO · Localization & Transcreation · Web

Results for foreign companies in Japan.