Brand Activation and Delivery (B.A.D)

Japan execution partner for trade promotion agencies and chambers of commerce.

You help your companies enter Japan. We’re the team on the ground that runs the work — in English, to a standard your members and your auditors can both accept.

Discuss a Japan project Request our capability statement

Your mandate ends where the Japanese market begins.

Your job is to open doors for your country’s companies in Japan. But once a company is ready to actually market here, the work becomes local: Japanese-language creative, Yahoo! Japan and LINE rather than the platforms your members know, a different buying culture, and invoices and reports that still have to satisfy your own procurement rules. Most agencies can do one side of that. Few can do both.

What we run for your member companies.

Market entry marketing

Positioning, messaging and campaigns built for Japanese buyers — not translated from your home market.

Localization and transcreation

Websites, collateral and campaigns adapted for Japan. After transcreating one foreign brand’s Japanese site and campaigns, we lifted conversions by roughly 20%.

Japan-specific channels

Yahoo! Japan, LINE, and the Japanese DSPs your members won’t find from abroad — alongside Google and Meta.

Events and trade shows

Booth design and build, staffing, giveaways, and follow-up. We handle the parts that are hard to run remotely.

Demand generation and ABM

Account-based programmes aimed at named Japanese targets, with lead handover your members can act on.

Reporting in English

Results written so that you, your member company, and their head office all read the same thing.

We’re set up for the way you actually buy.

Working with a public body is not the same as working with a private client, and we’ve built for the difference.

  • Contracts and correspondence in English. No translation layer between you and the work.
  • Invoicing that fits your rules. Credit card, bank transfer, or purchase order. We can start before vendor registration completes, and finish the paperwork alongside the project.
  • Tender-ready documentation. Capability statements, references, methodology and pricing breakdowns prepared to the format your procurement team needs.
  • Quality that survives scoring. Public tenders are often weighted toward quality rather than price. That’s the basis we prefer to compete on.
  • One accountable partner. Strategy, production and media run in-house, so there is a single point of responsibility.
We are running an account-based pilot in Japan for a European government-backed trade promotion organisation.
10+
years supporting foreign companies in Japan
65%
of our clients are foreign companies
One partner for everything in Japan Media-neutral, results-driven Agency-level capability, not agency-level cost A team on the ground in Japan, working in English.

Questions procurement teams ask us.

Can you work with us before we complete vendor registration?

Yes. We can begin on a purchase order or a signed proposal and complete registration in parallel. Several of our foreign clients started this way — a small first project, then a longer relationship once the paperwork was done.

Do you respond to formal tenders?

Yes. We prepare capability statements, references, methodology and pricing breakdowns in English, in the format your procurement team specifies.

How do you invoice, and in what currency?

We invoice in Japanese yen by default and can invoice in USD or EUR where your rules allow. We accept bank transfer and credit card.

Do you subcontract the work?

Strategy, design, development and media are run by our own teams in Japan. Where a project needs a specialist — printing, filming, a venue — we manage those suppliers directly and stay accountable for the result.

Can you support several of our member companies at once?

Yes. We can work as a standing partner across multiple companies, or project by project. Each engagement is scoped separately so budgets stay clean.

Can you provide references we can contact?

Yes, on request and with our clients’ permission. We can also share anonymised case detail where a client prefers not to be named.

Have a company heading to Japan?

Tell us what they’re trying to do here. We’ll tell you honestly whether we’re the right partner, and what it would take.

Discuss a Japan project Request our capability statement